Art of Couponing: Coupon Types

Manufacturers print out coupons to get you to purchase their products. These can be found in many forms, but are generally for cents off a product. They can be found in a variety of places, but your local newspaper is still the number one source for coupons. Our database displays all current coupons from the weekly paper (we get the Indianapolis Star) as well as All You Magazine. We also supply,for your convenience, links to printable coupons on the web.


Larger cities will have the biggest sets of coupons. Other papers will have the inserts, but they will be smaller or for different amounts. However, smaller town newspapers are often cheaper. We recommend getting at least 3 copies of the Sunday paper each week either by subscription, purchasing at the store, or collecting inserts from friends and family. Exclusive newspaper subscription discounts are available or you can check your Dollar Tree to save each week.

Coupon slicks are inserted into the Sunday paper each week. Valassis/Red Plum and Smart Source each print an insert every Sunday, with the exception of the Sunday following major holidays. Proctor & Gamble inserts a coupon magazine on the first Sunday of most months. Kraft will occasionally have an insert, though this has more recently been a part of the Smart Source insert. Kroger will have its own coupon insert on occasion as well, though these coupons are from the manufacturer’s and can be used at any store.

Coupons can also be found on or in packages, in “Blinky” machines at the grocery store, in popular magazines (family or women oriented magazines are the most likely), in the mail directly from manufacturer’s or as part of a savings magazine or mailer. Magazines are often a great source of coupons. Keep an eye out in the magazines you read for ads that contain coupons. All You Magazine generally includes 10-15 coupons of decent value. This is often well worth the $1.97 price even if you never read the articles.

Coupons printed or requested from the Internet can be a bounty of savings, if you know where to look. While coupons can be found on many sites on the world wide web, it is important to verify the legitimacy of such coupons by printing only from reputable websites. Please check with your individual store for full details before printing your coupons through the sites we have verified. Store policies vary widely on acceptance of internet printed coupons. Talk to the manager at the stores you frequent for their guidelines.