According to a study done by the U.S. Department of Agriculture, “1 in 4 kids live in homes where food isn’t always available”. Knowing how important eating breakfast is, Kellogg’s put together an initiative to help share breakfast with children in schools who might otherwise miss out.
It is really easy to share your breakfast with Kellogg’s so they, in turn, can share breakfast with a child who needs it. You can either upload a picture of your breakfast on Share Your Breakfast or text the word SHARE with a photo or a description of your breakfast to 21534.
For each breakfast uploaded to the site or shared via text, Kellogg’s will donate one breakfast. Their goal is to donate one million breakfasts before the 2011 school year begins. I plan on sharing my breakfast with Kellogg’s today. Will you join me?